Mistakes to Avoid When Using Amazon Marketing Services
Amazon Marketing Services of AMS is an important tool for brands to drive traffic to particular product pages. However, once an AMS campaign is launched, it should not be ignored, rather, it needs regular monitoring and adjustments in order to get the best possible results.
The many Amazon Marketing Services campaigns over the years, here are the most common mistakes brands make that you should definitely avoid. When it comes to marketing, Zanoma is the best.
Setting up Amazon Marketing Services Campaigns and Forgetting it
It is simple enough to start a campaign with AMS, all it takes is a few clicks and assume that extra conversions will pile up. However, in order to get the most of one's advertising money, it is crucial to examine one's data from the campaign in order to see what is working and what is not, then adjust accordingly.
It is easy enough to understand the data of one's campaign since Amazon Marketing Services with http://zanoma.com has detailed metrics for each of the set up campaigns. Keywords are an essential thing to keep track of and adjust.
Creating Automatic Targeting Options for Sponsored Product Ads and Ignoring them
Automatic targeting for campaigns is very common and there is no need to ad one's own keywords to these. Amazon does the work for you and targets them to relevant people that are more likely to buy them.
However, since this system relies heavily on Amazon's algorithm, the Average CPC for these ads is higher than when you use your own keywords. Instead, you can use this to learn which keywords the customers use and eventually add them manually. For more facts and information about marketing, you can go to http://www.ehow.com/list_7322025_marketing-tips-real-estate-agents.html.
Not Using the Customer Search Term Report
This feature shows you what searches are being made in order to get your keywords to trigger. This will help brands know which search terms are commonly used by shoppers. While each brand has their own goals, there are still common data points that you would want to keep an eye out for to ensure that the ads are served to the relevant people.
Not Running Ads All Year Round
While it may seem wise to only advertise during parts of the year where products are most relevant, such as during the holidays, there is still a lot of information to gather by running the campaigns throughout the year.
You can learn what works best from season to season and apply the knowledge you have gained to your other products. This can be used to run successful campaigns for unexpected promos.
To sum it up, there is no perfect way to run a campaign right of the bat. You learn it as you go, but avoiding these mistakes and making use of the available tools will speed up the process. This will also help make the most of your advertising money.