Why Use Amazon Marketing Services?
Amazon Marketing Services is a marketing solution that can be used by Amazon vendors in improving their brand's discoverability as well as boost demands for their product which are being sold in Amazon. Those third-party sellers that are using the platform for several years can also use this, although access for amazon vendor central would be needed.
Amazon marketing services was launched last 2012, providing brands the capability of tailoring their advertising costs with targeted advertisements which would appear where the potential customers will most probably see them. Through using cues such as shopper intents and interests, related products and keywords, this kind of service will help brands to improve product demand. Brands could register for free and they will pay only if shoppers will click on the ads. View website here.
Because the product search engines of amazon will basically reward clicks and sales with a higher search ranking, it could be difficult for newer products in climbing their way up to the search results pages. And even if A+ content as well as improving essential is vital to increase discoverability, this type of service would help to bring instant page clicks!
Aside from that, you will be able to choose whether your ads will appear as sponsored products, headline search ads, or product display ads. The sponsored products will be placed on the actual search result list, while product display ad would appear at the bottom or side of the search result page and related product page. For headline search ad, it will be at the upper portion of search result pages and may include a custom ad copy. Also, this could link to branded landing pages you make, which feature product information, suggested items, links and photos. You can also learn more marketing tips by checking out the post at https://www.youtube.com/watch?v=oPIkESVv_iY.
You can also have a say on where your ad will be seen. Based on the kind of ads you're going to opt for your campaigns, your ads could appear on mobile devices, tablets, desktops, on some amazon departments as well as external sites of Amazon.
The best thing is that you will only spend for the results. As mentioned above, if somebody will click on your ad, it is the only time you will pay; thus, Amazon will only be rewarded for efficient advertising. This can offer brands to have more control with their advertising spends.
And because marketing campaigns from this site in AMS will include an access to key performances, you will be able to know why and where your ads have been performing well. Also, you may have more changes to improve your ads and tweak it accordingly.